Demonstrated By

Demonstrated By is one of the most powerful distinctions of Performance Culture.

Once mastered it will transform how you see not just the work you do, but it will have profound implications on how you see the world in general.

In essence, a Demonstrated By tethers you to the ground of reality. Here’s what we mean by that:

In any given project there are a myriad of intentions and goals one pursues: “We want CRS to be the #1 brand in the data world” would be one such example. Of course this is an ambitious goal, and one probably everyone in the company would agree is worth pursuing.

But — what does it actually mean?

What does it really mean to be the #1 brand in the data world? And if we were on a conference call with, let’s say, 10 leaders from our company, do all of these 10 folks have the same tangible idea in mind? Of course not!

Any intention that has been aligned on any level primarily exists in an ambiguous “thought-state” until tethered to the ground of reality by one or more Demonstrated By’s. In this example the Demonstrated By’s might look like this:

1. When searching on Google for decisioning data, CRS consistently shows up as the #1 non-paid result.
2. When asking an AI for help with retrieving data for decisioning, CRS and its APIs are consistently in the top 3 response bullet points for GPT, Claude and Gemini.
3. When speaking to any underwriting specialist at Money20/20 (the largest annual fintech conference), CRS is reliably mentioned first (e.g. 80%+) as a top data provider.

Now you might disagree about the perfect Demonstrated By’s, but we hope you will notice how they transform an amorphous something into a result concretely recognizable in reality.

True success is measurable; the Demonstrated By distinction is a tool of power to discover and communicate the success criteria of completing an intention. Finding the right metrics to measure performance is mostly a science and sometimes an art. Know that what you measure grows.