Landed Communication

Effective Communication is the practice of communicating in such a way that the intended message lands with its intended recipient. We call this Landed Communication.

Sending a message, or stating something on a call, is not necessarily landed communication. Only once your communication has been heard and acknowledged, as intended, was the communication effective.

Communication only works when both sides are engaged. The best way to let someone know that their communication was properly received is to “recreate” it in your own words (e.g. “So if I understood you correctly, you are saying […]”) with the sender responding with a variant of “That’s right!”.

Oftentimes communication is not a message to be delivered, but rather a conversation that forms an opinion in real time. To get the most out of Landed Communication you need to apply the Try it On distinction. This is a good practice, and starkly different from phrases or conversational habits that can sometimes unintentionally shut down dialogue.

We ask that you do not play it safe!

Communication is one of the most challenging parts of work. Sometimes being authentic and communicating effectively can still lead to breakdowns.